The power of tactical marketing in technology start-ups can not be overstated. Take, as an example, the sensational journey of Slack, a distinguished workplace communication unicorn that improved its marketing narrative to burglarize the enterprise software application market.Throughout its very early days, Slack faced considerable obstacles in est

The power of calculated advertising and marketing in technology start-ups can not be overemphasized. Take, for instance, the extraordinary trip of Slack, a popular workplace communication unicorn that reshaped its advertising and marketing story to get into the enterprise software program market.During its very early days, Slack faced substantial o